Celebrating O2's Naming Renewal as a Direct Partner
  • October 13, 2026
  • Lucie Thorpe
  • 0

The One Point Celebrates O2’s Landmark Partnership Renewal with The O2

At The One Point, we are always proud to celebrate the success of our customers and partners, particularly when they achieve something truly remarkable.

We would like to congratulate O2 on the announcement of its long-term extension of the naming rights partnership with The O2, one of the most iconic entertainment venues in the UK.

The new agreement will see O2 retain naming rights to The O2 until 2038, making it the largest naming rights renewal of its kind in UK history. The announcement marks another milestone in a partnership that has helped establish The O2 as one of the world’s leading live entertainment destinations.

Since opening in 2007, The O2 has welcomed more than 100 million visitors and hosted thousands of events, creating unforgettable experiences for music fans, sports enthusiasts and entertainment audiences from across the globe.

What makes this partnership particularly impressive is its continued focus on innovation and customer experience. Over the years, O2 and AEG have worked together to enhance connectivity, improve venue experiences and create exclusive opportunities for customers through the Priority programme.

The latest agreement builds on that success by expanding access to Priority Tickets and extending exclusive benefits to performances at indigo at The O2. This not only enhances the experience for customers but also helps support emerging artists as they develop their careers and reach wider audiences.

Long-term partnerships of this scale are built on shared ambition, trust and a commitment to continuous improvement. The enduring relationship between O2 and AEG demonstrates what can be achieved when organisations work together with a clear focus on delivering value for customers and creating memorable experiences.

As The O2 prepares to celebrate its 20th anniversary in 2027, this announcement provides a strong foundation for the future and highlights the important role that innovation, collaboration and investment continue to play within the UK’s live entertainment sector.

Everyone at The One Point would like to congratulate the teams at O2 and AEG on this fantastic achievement. We look forward to seeing the partnership continue to thrive over the coming years and to following the next chapter in the story of one of the UK’s most recognisable venues.