His Name is Bird. Airlie Bird.

Tech Blog
Digital Services
August 13, 2012
Airlie Bird

The One Point have produced an all-action viral featuring Hull FC's mascot, Airlie Bird. Playing the role of a sunglasses-clad James Bond collecting a mysterious package, i.e. a suitcase containing £10,000 from Adam Pearson.


Our feathered friend begins his story relaxing at a cocktail bar, receiving a phone call, flying a helicopter, driving a speedboat, rendezvousing with the Boss‚ Adam Pearson. Speedboating down to Hull Marina, meeting his glamorous Bond girl girlfriend, karate-chopping with Hull KR ninjas, and finally driving a royal-blue E-type Jaguar to the KC with the glamorous Bond Girl and jet-black suitcase in tow.


Hull FC's 10K Challenge is premised on giving away £10,000 in competition cash, providing they sell 10,000 season pass holder tickets before the first game of the 2013 season.


Production involved Humber Rescue, KC Stadium and various Hull FC players. The viral was premiered, plus the suitcases‚ £10,000 content were revealed at the recent Hull FC v Catalans Dragons game.


See the film http://www.hullfc.com/tv

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